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Instagram Is The Most Popular App Americans Want To Delete

March 8, 2023
minute read

There are many reasons you would wish to remove a well-known app on their phone, and you are not the only one.

According to a research of search patterns from cybersecurity website VPNOverview, popular social media applications Instagram, Facebook, and Snapchat attracted the most online searches from those trying to uninstall those apps more than a recent six-month period.

According to a February research by Trade Algo, there were greater than 900,000 search for how to "delete" or "deactivate" Instagram during that time period than any of the top 30 downloaded apps in the nation.

With almost 385,000 searches over a period of six months, Facebook was the app with the second-highest number of searches for deletion or deactivation, according to Trade Algo.

The analysis investigated search volume for terms connected to removing or deactivating famous apps using the site keywordtool.io and information from web analytics firm Similarweb. 

The top five apps were these ones:

  • A total of 900,120 searches were conducted on Instagram
  • There are 385,410 people on Facebook
  • Approximately 217,400 people use Snapchat
  • The number of Twitter users (92,491)
  • There are 24,819 Telegram users

One the one hand, it makes sense that Facebook and Instagram, both of which are controlled by Meta, would be the two things people would be most interested in removing from their phones.

According to the BusinessofApps, with more than 548 million global downloads, Instagram was the second-most downloaded mobile of 2022, only behind TikTok with 672 million. There is no imminent threat to the app's existence.

Yet Meta's top platforms witnessed user growth stall and engagement fall in 2022. However, surveys conducted in recent years have revealed a growing mistrust of well-known social media platforms due to problems with misinformation, cyberbullying, phishing scams, privacy concerns, and data mining.

The request for response from CNBC Make It was not immediately answered by Meta.

Many users are also worried about how social media is affecting young people's mental health. The adverse impact that extensive Instagram and Facebook use can have on teenage users have been demonstrated by Meta's own internal studies that have been released.

Also, while most kids today are ready to take breaks from social networks, they are largely divided on the topic of quitting entirely. 54% of teenagers polled by the Pew Center in 2014 said it would be "challenging" to entirely give up social media. That would be "easy," according to 46% of respondents, 20% of whom claimed it would be "very easy."

The same survey revealed that 62% of teens use Instagram. Just 32% of people claimed to use Facebook.

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Adan Harris
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Eric Ng
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John Liu
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Bryan Curtis
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Adan Harris
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Cathy Hills
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