Elon Musk's Master Plan 3 Will Finally Be Revealed

Musk, Tesla's CEO, announced via Twitter on Wednesday that he will present the long-awaited and frequently teased Master Plan 3 at the company's investor day on March 1 at the Tesla factory.

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It is anticipated that Tesla will hold its investor day near Austin, Texas, at the company's Gigafactory Texas facility. The event will be streamed live on the internet. It has been announced that some of the company's institutional and retail investors will be invited to attend the event in person, according to the company. As part of the investor program, investors will have the opportunity to see the company's production line as well as discuss topics such as the company's long-term expansion plans, its generation 3 platform, and its capital allocation with its leadership team.

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The Master Plan 3 was first hinted at by Musk last March, with vague goals to scale Tesla operations to "extreme size." He also delved into themes like artificial intelligence and noted that it would also include SpaceX and the Boring Company.  It was later in the year that Musk provided more details about his Master Plan part three. The plan's raison d'être is described in the following way in a company-wide meeting: “How do we get to the point where we are able to shift the entire energy infrastructure of the planet? ”

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Updates have been coming in since Wednesday.

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“Master Plan 3, the path to a fully sustainable energy future for Earth will be presented on March 1.”

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Musk posted a blog on Tesla's website in 2006 outlining what he called the Master Plan, which is an explanation of what Musk described as the Tesla Master Plan. This plan consisted of four steps. First, he created a low-volume expensive vehicle, then he used that money to develop a medium-volume vehicle at a much lower price. It was planned that the profits from the medium-volume car would be used to create a high-volume, affordable vehicle. Finally, the plan stipulated that solar energy would be provided.

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Tesla did not use profits to fund the Model 3 (which was unprofitable at the time) and its high-volume car is not affordable, according to some, who disagree with the success of the Master Plan. Nevertheless, Tesla has produced the Roadster, as well as the Model S and X (the medium volume car), and finally, the Model 3, which cost over $50,000 but has been selling well.

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This second phase, or the Part Deux as it is called, was announced in 2016 with intentions of "creating stunning solar roofs with seamlessly integrated battery storage", expanding Tesla's electric vehicle product line to cover all major segments, and developing a self-driving capability that is 10x safer than manual driving. Additionally, the plan promised that owners would be able to leverage their cars self-driving capabilities into ride-sharing services so that they would be able to earn money off their cars when they are not using them.

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Part two of Tesla's strategy has not been as successful as part one. Despite its brand name and the fact that its advanced driver assistance system is not self-driving, it is unlikely that the Cybertruck, which presumably is part of the plan to expand the EV product line, will launch anytime soon. Therefore, owners will not be able to turn their vehicles into money-making robot axis.

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Musk seems to be ready to move on to Part 3 of the project anyhow.